BISCUITEERS, London

BISCUITEERS BOUTIQUE & ICING CAFE
194 Kensington Park Road, London W11 2ES
+ 44 20 7727 8096

“Harriet Hastings co-founded Biscuiteers with her husband, Stevie Congdon. They are also co-directors of leading London catering company Lettice and parents to four young Biscuiteers.

‘We came up with the idea for Biscuiteers on a weekend in New York. We were sure that there were lots of people who are as passionate about biscuits as we are and that there was a real opportunity to set up a biscuits gift business online that was completely different from anything else in the market – biscuits that would look as beautiful as they tasted. In fact, biscuits that people would want to talk about.
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We started planning Biscuiteers properly in the spring of 2007, testing our biscuit recipes in Stevie’s catering kitchens. From the start we were committed to using the very best natural ingredients to get the flavour we wanted. We then started planning our launch collections, working on our designs and deciding on the big occasions. We wanted the biscuits to be beautiful and witty. We called them ‘collections’ because we knew we wanted to launch them seasonally like fashion collections and to keep refreshing and developing the range.  It was important that we found our own style- distinctive designs that would make our biscuits instantly recognisable.”

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